如要討論產品並提供意見，請加入 Google 廣告與評估社群伺服器中的官方 Google Ads Discord 頻道。

本頁面由 Cloud Translation API 翻譯而成。

查詢教戰手冊

本指南提供一系列 Google Ads 查詢語言查詢，示範如何傳回與 Google Ads 使用者介面中畫面相同的資料，以及如何查詢地理常數。您可以直接使用這些查詢，也可以做為建構自訂查詢的起點。

複製 Google Ads 使用者介面畫面

本節展示的 API 查詢會傳回與 Google Ads 使用者介面預設畫面相同的資料。如果您要建構的應用程式會顯示與 Google Ads 類似的指標和資料，這些查詢有助於從 API 擷取類似資料。

廣告活動

使用者介面中的預設廣告活動總覽畫面。

UI 畫面

Google Ads 使用者介面的「廣告活動」畫面

API 查詢

GAQL

SELECT campaign.name,
  campaign_budget.amount_micros,
  campaign.status,
  campaign.optimization_score,
  campaign.advertising_channel_type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.bidding_strategy_type
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status != 'REMOVED'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT campaign.name,
    campaign_budget.amount_micros,
    campaign.status,
    campaign.optimization_score,
    campaign.advertising_channel_type,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.bidding_strategy_type
  FROM campaign
  WHERE segments.date DURING LAST_7_DAYS
    AND campaign.status != 'REMOVED'
"
}'

廣告群組

使用者介面中的預設廣告群組總覽畫面。

UI 畫面

Google Ads 使用者介面的「廣告群組」畫面

API 查詢

GAQL

SELECT ad_group.name,
  campaign.name,
  ad_group.status,
  ad_group.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group.status != 'REMOVED'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group.name,
    campaign.name,
    ad_group.status,
    ad_group.type,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM ad_group
  WHERE segments.date DURING LAST_7_DAYS
    AND ad_group.status != 'REMOVED'
"
}'

GAQL

SELECT ad_group_ad.ad.expanded_text_ad.headline_part1,
  ad_group_ad.ad.expanded_text_ad.headline_part2,
  ad_group_ad.ad.expanded_text_ad.headline_part3,
  ad_group_ad.ad.final_urls,
  ad_group_ad.ad.expanded_text_ad.description,
  ad_group_ad.ad.expanded_text_ad.description2,
  campaign.name,
  ad_group.name,
  ad_group_ad.policy_summary.approval_status,
  ad_group_ad.ad.type,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM ad_group_ad
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_ad.status != 'REMOVED'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_ad.ad.expanded_text_ad.headline_part1,
    ad_group_ad.ad.expanded_text_ad.headline_part2,
    ad_group_ad.ad.expanded_text_ad.headline_part3,
    ad_group_ad.ad.final_urls,
    ad_group_ad.ad.expanded_text_ad.description,
    ad_group_ad.ad.expanded_text_ad.description2,
    campaign.name,
    ad_group.name,
    ad_group_ad.policy_summary.approval_status,
    ad_group_ad.ad.type,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM ad_group_ad
  WHERE segments.date DURING LAST_7_DAYS
    AND ad_group_ad.status != 'REMOVED'
"
}'

搜尋關鍵字

使用者介面中的預設搜尋關鍵字總覽畫面。

UI 畫面

Google Ads 使用者介面的「搜尋關鍵字」畫面

API 查詢

GAQL

SELECT ad_group_criterion.keyword.text,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.keyword.match_type,
  ad_group_criterion.approval_status,
  ad_group_criterion.final_urls,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM keyword_view
WHERE segments.date DURING LAST_7_DAYS
  AND ad_group_criterion.status != 'REMOVED'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.keyword.text,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.keyword.match_type,
    ad_group_criterion.approval_status,
    ad_group_criterion.final_urls,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM keyword_view
  WHERE segments.date DURING LAST_7_DAYS
    AND ad_group_criterion.status != 'REMOVED'
"
}'

搜尋字詞

使用者介面中的預設「搜尋字詞總覽」畫面。

UI 畫面

Google Ads 使用者介面的「搜尋字詞」畫面

API 查詢

GAQL

SELECT search_term_view.search_term,
  segments.keyword.info.match_type,
  search_term_view.status,
  campaign.name,
  ad_group.name,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM search_term_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT search_term_view.search_term,
    segments.keyword.info.match_type,
    search_term_view.status,
    campaign.name,
    ad_group.name,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM search_term_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

目標對象

使用者介面中的預設目標對象總覽畫面。

報表 API 會依據條件 ID 傳回目標對象。如要取得顯示名稱，請在「代碼和格式」頁面提供的參照表格中查詢 ID。您可以根據 ad_group_criterion.type 欄位判斷要使用哪個條件類型表格。

UI 畫面

Google Ads 使用者介面的「目標對象」畫面

API 查詢

GAQL

SELECT ad_group_criterion.resource_name,
  ad_group_criterion.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM ad_group_audience_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.resource_name,
    ad_group_criterion.type,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM ad_group_audience_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

年齡 (客層)

使用者介面中的預設年齡層人口統計總覽畫面。

UI 畫面

Google Ads UI 年齡畫面

API 查詢

GAQL

SELECT ad_group_criterion.age_range.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM age_range_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.age_range.type,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM age_range_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

性別 (客層)

使用者介面中的預設「性別」客層總覽畫面。

UI 畫面

Google Ads 使用者介面中的「性別」畫面

API 查詢

GAQL

SELECT ad_group_criterion.gender.type,
  campaign.name,
  ad_group.name,
  ad_group_criterion.system_serving_status,
  ad_group_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros,
  campaign.advertising_channel_type
FROM gender_view
WHERE segments.date DURING LAST_7_DAYS

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT ad_group_criterion.gender.type,
    campaign.name,
    ad_group.name,
    ad_group_criterion.system_serving_status,
    ad_group_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros,
    campaign.advertising_channel_type
  FROM gender_view
  WHERE segments.date DURING LAST_7_DAYS
"
}'

位置

使用者介面中的預設「位置資訊總覽」畫面。

報表 API 會依據條件 ID 傳回地點。如要取得顯示名稱，請在指定地理區域資料中查詢 campaign_criterion.location.geo_target_constant，或使用 API 查詢 geo_target_constant 資源。

UI 畫面

Google Ads 使用者介面「地點」畫面

API 查詢

GAQL

SELECT campaign_criterion.location.geo_target_constant,
  campaign.name,
  campaign_criterion.bid_modifier,
  metrics.clicks,
  metrics.impressions,
  metrics.ctr,
  metrics.average_cpc,
  metrics.cost_micros
FROM location_view
WHERE segments.date DURING LAST_7_DAYS
  AND campaign_criterion.status != 'REMOVED'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data '{
"query": "
  SELECT campaign_criterion.location.geo_target_constant,
    campaign.name,
    campaign_criterion.bid_modifier,
    metrics.clicks,
    metrics.impressions,
    metrics.ctr,
    metrics.average_cpc,
    metrics.cost_micros
  FROM location_view
  WHERE segments.date DURING LAST_7_DAYS
    AND campaign_criterion.status != 'REMOVED'
"
}'

查詢地理常數

「代碼和格式」頁面提供 API 中使用的大部分常數參考表。不過，您也可以使用 Google Ads 查詢語言動態查詢部分常數。

這個範例說明如何依資源名稱或顯示名稱查詢地點。

依資源名稱

透過資源名稱 geoTargetConstants/1014044 查詢加州山景城。

GAQL

SELECT geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data "{
\"query\": \"
  SELECT geo_target_constant.canonical_name,
    geo_target_constant.country_code,
    geo_target_constant.id,
    geo_target_constant.name,
    geo_target_constant.status,
    geo_target_constant.target_type
  FROM geo_target_constant
  WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'
\"
}"

依顯示名稱

在美國查詢「Mountain View」這個城市名稱。

GAQL

SELECT geo_target_constant.canonical_name,
  geo_target_constant.country_code,
  geo_target_constant.id,
  geo_target_constant.name,
  geo_target_constant.status,
  geo_target_constant.target_type
FROM geo_target_constant
WHERE geo_target_constant.country_code = 'US'
  AND geo_target_constant.target_type = 'City'
  AND geo_target_constant.name = 'Mountain View'
  AND geo_target_constant.status = 'ENABLED'

curl

curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \
--header "Content-Type: application/json" \
--header "developer-token: ${DEVELOPER_TOKEN}" \
--header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \
--header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \
--data "{
\"query\": \"
  SELECT geo_target_constant.canonical_name,
    geo_target_constant.country_code,
    geo_target_constant.id,
    geo_target_constant.name,
    geo_target_constant.status,
    geo_target_constant.target_type
  FROM geo_target_constant
  WHERE geo_target_constant.country_code = 'US'
    AND geo_target_constant.target_type = 'City'
    AND geo_target_constant.name = 'Mountain View'
    AND geo_target_constant.status = 'ENABLED'
\"
}"

查詢教戰手冊 透過集合功能整理內容 你可以依據偏好儲存及分類內容。

複製 Google Ads 使用者介面畫面

廣告活動

UI 畫面

API 查詢

GAQL

curl

廣告群組

UI 畫面

API 查詢

GAQL

curl

廣告

UI 畫面

API 查詢

GAQL

curl

搜尋關鍵字

UI 畫面

API 查詢

GAQL

curl

搜尋字詞

UI 畫面

API 查詢

GAQL

curl

目標對象

UI 畫面

API 查詢

GAQL

curl

年齡 (客層)

UI 畫面

API 查詢

GAQL

curl

性別 (客層)

UI 畫面

API 查詢

GAQL

curl

位置

UI 畫面

API 查詢

GAQL

curl

查詢地理常數

依資源名稱

GAQL

curl

依顯示名稱

GAQL

curl

查詢教戰手冊