Questa guida fornisce un insieme di query nel linguaggio di query Google Ads che mostrano come restituire gli stessi dati delle schermate nell'interfaccia utente di Google Ads, nonché come cercare le costanti geografiche. Puoi utilizzare queste query così come sono o come punto di partenza per creare query personalizzate.
Replica delle schermate dell'interfaccia utente di Google Ads
Questa sezione mostra le query API che restituiscono gli stessi dati delle schermate predefinite della UI di Google Ads. Se stai creando un'app che mostra metriche e dati in modo simile a Google Ads, queste query possono aiutarti a estrarre dati analoghi dall'API.
Campagne
La schermata predefinita Panoramica delle campagne nell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT campaign.name, campaign_budget.amount_micros, campaign.status, campaign.optimization_score, campaign.advertising_channel_type, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.bidding_strategy_type FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT campaign.name, campaign_budget.amount_micros, campaign.status, campaign.optimization_score, campaign.advertising_channel_type, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.bidding_strategy_type FROM campaign WHERE segments.date DURING LAST_7_DAYS AND campaign.status != 'REMOVED' " }'
Gruppi di annunci
La schermata predefinita Panoramica dei gruppi di annunci nell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT ad_group.name, campaign.name, ad_group.status, ad_group.type, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM ad_group WHERE segments.date DURING LAST_7_DAYS AND ad_group.status != 'REMOVED'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT ad_group.name, campaign.name, ad_group.status, ad_group.type, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM ad_group WHERE segments.date DURING LAST_7_DAYS AND ad_group.status != 'REMOVED' " }'
Annunci
La schermata predefinita Panoramica di Google Ads nell'interfaccia utente.
Questa query specifica recupera i singoli componenti di un annuncio, che vengono visualizzati insieme nella colonna Annuncio della schermata dell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT ad_group_ad.ad.expanded_text_ad.headline_part1, ad_group_ad.ad.expanded_text_ad.headline_part2, ad_group_ad.ad.expanded_text_ad.headline_part3, ad_group_ad.ad.final_urls, ad_group_ad.ad.expanded_text_ad.description, ad_group_ad.ad.expanded_text_ad.description2, campaign.name, ad_group.name, ad_group_ad.policy_summary.approval_status, ad_group_ad.ad.type, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM ad_group_ad WHERE segments.date DURING LAST_7_DAYS AND ad_group_ad.status != 'REMOVED'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT ad_group_ad.ad.expanded_text_ad.headline_part1, ad_group_ad.ad.expanded_text_ad.headline_part2, ad_group_ad.ad.expanded_text_ad.headline_part3, ad_group_ad.ad.final_urls, ad_group_ad.ad.expanded_text_ad.description, ad_group_ad.ad.expanded_text_ad.description2, campaign.name, ad_group.name, ad_group_ad.policy_summary.approval_status, ad_group_ad.ad.type, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM ad_group_ad WHERE segments.date DURING LAST_7_DAYS AND ad_group_ad.status != 'REMOVED' " }'
Parole chiave per la rete di ricerca
La schermata di panoramica predefinita delle parole chiave per la ricerca nell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT ad_group_criterion.keyword.text, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.keyword.match_type, ad_group_criterion.approval_status, ad_group_criterion.final_urls, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM keyword_view WHERE segments.date DURING LAST_7_DAYS AND ad_group_criterion.status != 'REMOVED'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT ad_group_criterion.keyword.text, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.keyword.match_type, ad_group_criterion.approval_status, ad_group_criterion.final_urls, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM keyword_view WHERE segments.date DURING LAST_7_DAYS AND ad_group_criterion.status != 'REMOVED' " }'
Termini di ricerca
La schermata di panoramica dei termini di ricerca predefinita nell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT search_term_view.search_term, segments.keyword.info.match_type, search_term_view.status, campaign.name, ad_group.name, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM search_term_view WHERE segments.date DURING LAST_7_DAYS
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT search_term_view.search_term, segments.keyword.info.match_type, search_term_view.status, campaign.name, ad_group.name, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM search_term_view WHERE segments.date DURING LAST_7_DAYS " }'
Segmenti di pubblico
La schermata Panoramica dei segmenti di pubblico predefinita nell'interfaccia utente.
L'API Reporting restituisce i segmenti di pubblico in base ai relativi ID criterio. Per ottenere i nomi
visualizzati, cerca gli ID nelle tabelle di riferimento fornite nella
pagina Codici e formati. Puoi
utilizzare il campo ad_group_criterion.type per determinare quale tabella
del tipo di criteri utilizzare.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT ad_group_criterion.resource_name, ad_group_criterion.type, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM ad_group_audience_view WHERE segments.date DURING LAST_7_DAYS
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT ad_group_criterion.resource_name, ad_group_criterion.type, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM ad_group_audience_view WHERE segments.date DURING LAST_7_DAYS " }'
Età (dati demografici)
La schermata di panoramica dei dati demografici per età predefinita nell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT ad_group_criterion.age_range.type, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM age_range_view WHERE segments.date DURING LAST_7_DAYS
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT ad_group_criterion.age_range.type, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM age_range_view WHERE segments.date DURING LAST_7_DAYS " }'
Genere (dati demografici)
La schermata predefinita di panoramica dei dati demografici per genere nell'interfaccia utente.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT ad_group_criterion.gender.type, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM gender_view WHERE segments.date DURING LAST_7_DAYS
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT ad_group_criterion.gender.type, campaign.name, ad_group.name, ad_group_criterion.system_serving_status, ad_group_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros, campaign.advertising_channel_type FROM gender_view WHERE segments.date DURING LAST_7_DAYS " }'
Località
La schermata Panoramica delle posizioni predefinita nell'interfaccia utente.
L'API Reporting restituisce le posizioni in base ai relativi ID criterio. Per ottenere i nomi
visualizzati, cerca campaign_criterion.location.geo_target_constant nei
dati di targeting geografico o utilizza l'API per eseguire query sulla
risorsa geo_target_constant.
Schermata dell'interfaccia utente
Query API
GAQL
SELECT campaign_criterion.location.geo_target_constant, campaign.name, campaign_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM location_view WHERE segments.date DURING LAST_7_DAYS AND campaign_criterion.status != 'REMOVED'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data '{ "query": " SELECT campaign_criterion.location.geo_target_constant, campaign.name, campaign_criterion.bid_modifier, metrics.clicks, metrics.impressions, metrics.ctr, metrics.average_cpc, metrics.cost_micros FROM location_view WHERE segments.date DURING LAST_7_DAYS AND campaign_criterion.status != 'REMOVED' " }'
Cercare costanti geografiche
La pagina Codici e formati fornisce tabelle di riferimento per la maggior parte delle costanti utilizzate nell'API. Tuttavia, puoi anche cercare dinamicamente alcune costanti utilizzando il linguaggio di query Google Ads.
Questo esempio mostra come cercare una località in base al nome risorsa o al nome visualizzato.
Per nome risorsa
Cerca Mountain View, CA, in base al nome della risorsa geoTargetConstants/1014044.
GAQL
SELECT geo_target_constant.canonical_name, geo_target_constant.country_code, geo_target_constant.id, geo_target_constant.name, geo_target_constant.status, geo_target_constant.target_type FROM geo_target_constant WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data "{ \"query\": \" SELECT geo_target_constant.canonical_name, geo_target_constant.country_code, geo_target_constant.id, geo_target_constant.name, geo_target_constant.status, geo_target_constant.target_type FROM geo_target_constant WHERE geo_target_constant.resource_name = 'geoTargetConstants/1014044' \" }"
Per nome visualizzato
Cerca "Mountain View" come nome di città negli Stati Uniti.
GAQL
SELECT geo_target_constant.canonical_name, geo_target_constant.country_code, geo_target_constant.id, geo_target_constant.name, geo_target_constant.status, geo_target_constant.target_type FROM geo_target_constant WHERE geo_target_constant.country_code = 'US' AND geo_target_constant.target_type = 'City' AND geo_target_constant.name = 'Mountain View' AND geo_target_constant.status = 'ENABLED'
curl
curl -f --request POST "https://googleads.googleapis.com/v${API_VERSION}/customers/${CUSTOMER_ID}/googleAds:searchStream" \ --header "Content-Type: application/json" \ --header "developer-token: ${DEVELOPER_TOKEN}" \ --header "login-customer-id: ${MANAGER_CUSTOMER_ID}" \ --header "Authorization: Bearer ${OAUTH2_ACCESS_TOKEN}" \ --data "{ \"query\": \" SELECT geo_target_constant.canonical_name, geo_target_constant.country_code, geo_target_constant.id, geo_target_constant.name, geo_target_constant.status, geo_target_constant.target_type FROM geo_target_constant WHERE geo_target_constant.country_code = 'US' AND geo_target_constant.target_type = 'City' AND geo_target_constant.name = 'Mountain View' AND geo_target_constant.status = 'ENABLED' \" }"