Threads API
Avid
Empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.
Avid Technology
Brand
Hootsuite
Partner
SUCCESS STORY
Discover how Avid Technology leveraged Hootsuite to enhance its social media strategy on Threads, achieving a 280K increase in followers and saving an average of 20 hours per month. By focusing on user engagement and strategic content creation, Avid fostered brand loyalty and encouraged product adoption, making Threads their fastest-growing social media channel.
Increase in Followers*
Hours Saved Per Month from using Hootsuite*
Account Views on Threads*
Interactions on Threads*
THEIR STORY
Pioneering Innovation in Media Creation and Collaboration
Avid Technology empowers media creators with comprehensive solutions to make, manage, and monetize celebrated video and audio content. Their tools have shaped the industry from iconic movies and binge-worthy TV series to network news, sports, recorded music, and live stage performances. Over 30 years ago, they pioneered nonlinear digital video editing, and today, individual artists, creative teams, and organizations worldwide subscribe to their powerful tools, collaborating securely in the cloud. Avid continues to innovate, enabling editors, musicians, producers, journalists, and other content creators to bring their stories to life.
THEIR GOAL
Avid's Strategic Launch on Threads to Engage and Educate New Audiences
Avid sought to build meaningful connections with new audiences on Threads to foster brand loyalty and encourage the adoption of their products. They aimed to engage with early adopters by launching all eight of their profiles on Threads' first day, spanning different product areas and languages. The goal was to capture audiences' attention across three strategic content pillars: inform, educate, and entertain, while prioritizing user experience over self-promotion.
THEIR SOLUTION
Maximizing Social Strategy
Avid leveraged Hootsuite, a social media performance engine and Meta Business Partner, to maximize their social strategy on Threads. Hootsuite provided Avid with a comprehensive view of their profiles, enabling the team to streamline drafting, scheduling, and publishing efforts. This approach freed up resources for more strategic, creative ideation and personalized audience engagement. Using analytics, Avid identified and prioritized content that resonated most with its audience, deepening this relationship and fostering long-term brand loyalty.
Empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world
THEIR SUCCESS
Avid's Remarkable Growth on Threads: Achieving Milestones with Hootsuite
- 280K Increase in Followers*: In just 15 months, Threads became Avid's fastest-growing social media channel ever
- 20 Hours Saved Per Month*: Hootsuite's drafting, scheduling, and posting functionality saved a significant amount of time, with an estimation of over 20 hours saved every month
- 1.9M Account Views and 20K Interactions*: Achieved on Threads between July 1st and September 30th (90 days)
Hootsuite's automation has freed up valuable time, enabling us to focus on creating higher-quality content and strategically scheduling messages to reach broader audiences. Moving forward, we aim to enhance interactivity by engaging with our audience through questions, polls, and feedback—fostering ongoing conversations and driving continuous growth.
Wim Van den Broeck
We're not just keeping up with the social media landscape; together in partnership with Meta, we're shaping it. At Hootsuite, we empower our customers to be at the forefront of social connection. That's why being among the first to integrate with Meta's Threads API was a no-brainer. We're putting the power of Threads in the hands of businesses, helping our customers unlock the value of their social media relationships and drive social performance.
Sadaf Manoussi
PRODUCTS USED
Threads API
Enable creators and businesses to manage their Threads presence at scale and share inspiring content with their communities.