这是indexloc提供的服务,不要输入任何密码
Arizona State University

Arizona State University: Providing the flexibility and efficiency needed to keep research running

Google Cloud Results
  • 4x improvement in identifying enrollment likelihood with an AI-powered propensity model

  • 6% increase in correct math answers among students using a Gemini-powered AI bot

  • Ingests billions of rows of structured and unstructured data into BigQuery for analysis

  • Supports a wide range of research initiatives with one flexible and scalable cloud platform

  • Quickly scales up and supports new projects to further innovation

ASU relies on Google Cloud for technology that supports leading academic innovation through cutting-edge research, AI-backed classroom support, student outreach, and more. 

Creating the leaders of the future

For ten years in a row, the US News and World Report has named Arizona State University (ASU) as the number one university for innovation. It’s a title that ASU holds with pride, as it views innovation and inclusion as two guiding principles that have led to its success.

Technology underpins everything at ASU, from supporting outreach for prospective students and powering transformative research to reaching students online. ASU partners with Google Public Sector and Google for Education and uses Google Cloud to create a scalable, adaptive foundation to support its growing and diverse technology needs. 

ASU looked to leverage AI technologies in two of its divisions—the Knowledge Enterprise team, and ASU Prep.

Changing the world, one discovery at a time

The Knowledge Enterprise team drives innovation at ASU, working with researchers to develop partnerships that support discoveries that positively impact people, communities, and the planet. Their partnerships with organizations like the Mayo Clinic are creating therapies for life threatening illnesses, while their research at the Global Futures Laboratory was ranked first in the United States for addressing United Nations Sustainable Development Goals.  

“We want to empower students and faculty to embrace technology that advances education, engagement, and creativity,” says Neal Woodbury, Chief Science and Technology Officer, Knowledge Enterprise, at ASU. “Google Cloud gives us capabilities that we can use to support a wide range of projects at ASU.”

Researchers work on many different topics, and their technological needs can be equally diverse. Working with Google Cloud, the Knowledge Enterprise team can scale quickly and support many types of research needs, including big data analytics, complex simulations, and machine learning models. Native Data and AI services can be implemented rapidly, enabling researchers to analyze their data right away. Strong data protections built into Google Cloud help keep proprietary data and research secure.

Research runs on tight timelines and a complex constellation of partnerships. Google Cloud is ready to step up to the challenge, continuously developing new solutions that give us the flexibility and security we need to keep research running.

Sean Dudley

Associate Vice President, Knowledge

As a result of all this work, the Knowledge Enterprise team is able to help accelerate information sharing and collaboration between ASU researchers and partner organizations. 

With the successful adaptation of AI services within the Knowledge Enterprise Team, ASU sought to spread the technology to other use cases and divisions.

Empowering a diverse student body with AI

The next phase for ASU will involve embracing AI beyond research, bringing the innovative potential of generative AI to teaching and learning using Google Cloud. 

ASU Prep is the university’s free public charter school network that reaches 10,000 K-12 students across Arizona through its network of in-person, hybrid, and digital public charter schools, as well as 30,000 students internationally in collaboration with other schools. Collaboration with Google Public Sector supports the development of new educational models that help students succeed. One project involves developing immersive learning simulations for everything from anatomy to government. Built on Unreal Engine and running on Google Cloud, the simulations give students a new way to look at learning. 

Their most recent ASU Prep project, Archie, leverages Gemini and other generative AI models to develop a support chatbot for math problems. As middle school and high school students attempt their math work, Archie is by their side to identify errors, provide hints and guidance, and help explain problems in real time. Working with the hint and error feedback functions in the tool increased the number of times that students got the right answer on their first attempt by 6%—a big step in building confidence and setting up students for success. 

“The Google Public Sector team really embraced the idea of using AI to help students through different styles of learning,” says Amy McGrath, Vice President for Educational Outreach and Student Services, and Managing Director of ASU Preparatory Academy at ASU. “They put everything towards creating models that put students at the center.” 

What’s so amazing about BigQuery is that it’s good at handling both structured and unstructured data. The data storage and processing capabilities are so phenomenal that it’s encouraged us to grow the partnership and develop innovative new ways of supporting student outreach.

Shruthi Jagannath

Engineering Manager, EdPlus at ASU

The ASU EdPlus team encourages diverse student populations to reach their educational dreams through ASU Online. Online student populations tend to be highly diverse and often include learners who are returning to the classroom or starting at an older age. These learners are more likely to be juggling jobs and families, making higher education a big decision.The EdPlus team wanted to better support students with effective outreach, and that began with a comprehensive review of every interaction. 

Working with Google Public Sector, the EdPlus team built an AI powered platform that ingests audio recordings from enrollment and student success centers (which support all student needs, from initial curiosity with ASUO through graduation) and converts them into text. The transcripts are processed to extract student insights securely and within compliance. 

The EdPlus team used web behavior data to build a propensity model that predicts the likelihood of someone enrolling in ASU Online. The new enrollment propensity model is four times more accurate than naive model guessing enrollment status at random, allowing EdPlus to concentrate resources on supporting and encouraging high-propensity prospects. Marketing campaigns using this model are also more effective, increasing registrations by 52% compared to traditional lead scores. The next iteration of this model, which has already begun development, will incorporate all the qualitative conversation data from the enrollment and success centers ASU and Google Public Sector are partnering to accelerate research, engage students, and support education for all. Together, they are co-developing solutions to address pressing and evolving challenges in education and research. ASU team members provide valuable feedback to Google Public Sector, helping to shape the future of education and research technology. 

Books and binders

Arizona State University (ASU) cultivates a culture of innovation and inclusion, attracting top faculty and students from all 50 states and around the world. With a total enrollment of 183,000 students, including 142,000 undergraduate students, ASU oversees physical and virtual campuses across multiple locations. 

Industry: Education

Location: United States

Products: BigQuery, Gemini, Google Analytics

Google Cloud