Delivers 90% cost savings by creating 20,000+ hyper-realistic images using Imagen in just 80 hours as compared to 500 hours when sourcing from online marketplaces
Gemini-powered recommendation engine requires just eight user inputs from a predefined preference list to generate the perfect location and detailed itinerary
Generates hyper-contextual target users as per personas and potential to travel to a certain location
Agoda uses a combination of Google Gemini and Imagen to offer customized, hyper-personalized travel destination and itinerary suggestions, thereby enhancing visitor engagement and bookings on the site.
Agoda uses a combination of Google Gemini and Imagen to offer customized, hyper-personalized travel destination and itinerary suggestions, thereby enhancing visitor engagement and bookings on the site.
The new way to plan even more exciting and enjoyable travel
Powered by Google Gemini and Imagen, Agoda launched an AI Vacation Planner that makes travel planning stress-free, easy, and exciting by creating personalized destination and itinerary suggestions, in just seconds. Leveraging Gemini's advanced natural language understanding capabilities to understand traveler preferences and intent, the planner draws upon Agoda's extensive inventory of destinations, attractions, accommodations, fun activities, and more to generate detailed, personalized holiday plans and recommendations.
Additionally, using just eight user-selectable preferences as prompts, Imagen generates images of hidden gems in as many as 80 destination cities, turning recommended holiday plans into enlightening and visually rich discoveries. The planner also allows travelers to easily download and share their plans with travel companions.
Why Google Cloud?
Agoda wanted a unified solution that could power a precise-recommendation Large Language Model (LLM) with minimal inputs, and support scalable, high-quality AI image generation. Google Cloud's AI tools meet both needs and ensure accuracy with lean inputs. Moreover, the platform's image generation capabilities let Agoda scale creative assets without compromising quality. With a strict latency benchmark critical to Agoda's real-time user experience, Google's AI infrastructure delivered performance without disrupting the journey — making it the ideal partner for both innovation and execution.
Imagine travel planning that's as exciting and smooth as the journey itself. Using a combination of Gemini and Imagen, we've redefined the travel planning experience to be both personal and inspiring, and we're absolutely thrilled to make this available to Indian travelers.
Matteo Frigerio
Chief Marketing Officer, Agoda