In a world with tons of AI apps, and new ones popping up all the time, it can be hard to get your head around what they’re each uniquely good at. Here, we’ve gathered together three of our favourites to outline what sets them apart, and why we couldn’t do without them anymore.

The creative and versatile all-round talent for copy, coding, analysis and brainstorming.

Here’s why we love it: ChatGPT truly does it all. With this tool we can make writing emails or code for the website of our hobby project as easy as one, two, three. Upload documents to have it analyse your work or your utility bill, or create a custom GPT to build your own AI assistant that knows your business’s brand voice and helps you put together creative content in your own style.

A precise research tool that can help you with both quick searches and deep topic explorations, and always cites its sources.

Here’s why we love it: Perplexity is particularly useful when we want to search the web for information that we’re able to trust. Whether you’re a student writing a paper, a journalist fact-checking information for an article or a researcher looking for news or market trends, you’ll likely find the app’s list of sources provides a comforting level of transparency.

The structured, empathetic assistant, supporting you through a variety of complex tasks and sensitive topics.

Here’s why we love it: Claude excels in being an ideation buddy for long, well-structured texts or when working with large documents. Its use of clear language helps us understand even the most challenging concepts – from philosophical ideas to scientific theories – and feel supported when discussing sensitive topics. Claude also has a wide variety of useful integrations, such as neatly connecting with popular apps including Notion, Google Drive and Gmail.

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