Economic Impact Report 2024
Learn all about what Google is doing to empower Pakistan's digital economy, and what the key opportunities are to unlock economic potential.
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We are committed to creating a Future Forward Pakistan together via our initiatives & solutions.
Learn how a popular female YouTube creator from Lahore is inspiring local Pakistani women & communities to follow their dreams
See how Google Developer Programs empowered a female aspiring developer to level up in her career, and unlock her leadership potential
Pakistan’s Museum of Food: Learn about Pakistan’s rich cultural heritage by diving deep into the world of Pakistani cuisine, cultures, and flavors
Agay Barho (Move Forward)
Google continues to invest in the digital ecosystem through programs and products to equip Pakistan's up-and-coming generation of tech talent.
Safe Raho (Stay Safe)
Google continues to educate Pakistani youth & rural women on internet safety. One way we do this is via our flagship Digital Safar program.
Advance Pakistan via AI
Google continues to create economic benefits, efficiencies, and opportunities in Pakistan through our AI powered solutions & programs.
PKR 3.9 trillion
In 2023, Google's Al-powered products and solutions helped provide PKR 3.9 trillion of economic benefits for Pakistani businesses and households.
PKR 2.6 trillion
In 2023, Google Search, Google Ads, Google AdSense, Google Play, Google Cloud, and YouTube helped provide PKR 2.6 trillion of economic activity for Pakistani businesses.
PKR 1.3 trillion
In 2023, Google Search, Google Maps, Google Play, Google Drive, and YouTube helped provide PKR 1.3 trillion of economic benefits for households.
864,600 Jobs
In 2023, Google supported 864,600 jobs by helping businesses expand through their use of Google Search, Google Ads, Google AdSense, Google Cloud, and YouTube. The Android app economy supported an additional 100,400 jobs.
PKR 249 billion
In 2023, Google Search, Google Ads, Google AdSense, Google Play, and YouTube helped provide PKR 249 billion of export benefits from overseas markets for local businesses.
55%
Of local YouTube content was watched from outside of Pakistan in 2023.
Learn all about what Google is doing to empower Pakistan's digital economy, and what the key opportunities are to unlock economic potential.