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Privacy implications of using alternate ids in contextual bid requests #1022

@kamalonly

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@kamalonly

It seems that publishers and SSPs will still have the capability to pass alternate identifiers, such as ramp ID or ID5, within the contextual bid requests during PA auctions. With these user-level signals available, it becomes possible to gather cross-site data and use it even within PA auctions (in contextual bid request). Doesn't this, to some extent, contradict the intent of protecting user privacy?

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