📢 Accenture Song przedstawia serię kluczowych obserwacji i wniosków, które rzucają nowe światło na przyszłość rynku stacji paliw. W oparciu o globalne trendy, zmieniające się potrzeby konsumentów oraz rozwój nowych technologii, przygotowaliśmy zestaw obserwacji, które mogą pomóc markom nie tylko nadążyć za zmianami — ale je wyprzedzić. Zapraszamy również do pozostałych postów z serii: https://bit.ly/4nnW4Io https://bit.ly/43XQxk2 https://bit.ly/4l3PSUq 🔍 Kiedy oferta trafia w punkt – a kiedy ginie w szumie powiadomień? W miejscach, które odwiedza się regularnie, personalizacja ma ogromne znaczenie. Liczy się konkretna korzyść, kontekst i poczucie, że marka zna potrzeby użytkownika. 🤝 Co sprawia, że rozwiązanie staje się osobiste i wartościowe? ➡️ Chętnie odpowiemy na pytania – w razie zainteresowania prześlemy także dodatkowe materiały: Marek Seralis - Design & Digital Product Lead Wojciech Osuch - Fuel Retail Experience Lead --- 📢 Accenture Song presents a series of key observations and conclusions that shed new light on the future of the fuel station market. Based on global trends, changing consumer needs, and the development of new technologies, we have prepared a set of insights that can help brands not only keep up with changes but also get ahead of them. We also invite you to check out the other posts in the series: https://bit.ly/4nnW4Io https://bit.ly/43XQxk2 https://bit.ly/4l3PSUq 🔍 When does an offer hit the mark – and when does it get lost in the noise of notifications? In places that are visited regularly, personalization is of great importance. What matters is the specific benefit, context and the feeling that the brand knows the user's needs. 🤝 What makes a solution personal and valuable? ➡️ We will gladly answer your questions—if interested, we can also send additional materials: Marek Seralis - Design & Digital Product Lead Wojciech Osuch - Fuel Retail Experience Lead #Personalization #CRMstrategy #MarketingAutomation #DigitalCX #ValueCreation #CustomerData #AccentureSong [Graphic description: Graphic 1: Accenture logo in the upper left corner. Close-up of a person's hand using a touchscreen. Text on the right. Graphic 2: a photo of a smiling man with a package and a phone in his hand. Text under the photo. Graphic 3: a young woman in front of a projector. Inscription on the left. Graphic 4: A photo of a smiling woman sitting at a desk. In front of it is a tablet. Text at the top. Graphic 5: Elegantly dressed woman against the background of a city at night. He holds a tablet in his hands. The inscription on the right. Graphic 6: Close-up of a restaurant table. The hands of two people sending money to each other using their phones.]
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