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Better Shelves

Ameesha Green

Ameesha Green knows nonfiction, and she's on a mission to help authors create life-changing books so that we all have better shelves. She has over 500 books under her belt (not literally!) having worked at a global publisher, as a freelance digital nomad, and as founder of The Book Shelf. Her aim is to make the publishing industry more accessible, diverse, and sustainable for writers. In this #self-publishing podcast, Better Shelves, she interviews first-time, award-winning, and best-selling authors to get their top tips on writing, editing, and publishing books. She also shares insider knowledge of the publishing industry that no aspiring author should miss. Through a mix of in-depth "cover-to-cover" interviews and quick "coffee break chats", you'll discover the secrets of self-publishing without having to read between the lines! So, if you want to write a book that changes your life, changes your readers' lives, or even changes the world, tune into the Better Shelves podcast. With new chapters released every two weeks, you'll be writing the next bestseller in what seems like no time at all.

Episodes

  1. The Best of Better Shelves with Shakira and Ameesha

    04/21/2023

    The Best of Better Shelves with Shakira and Ameesha

    Join book coach Ameesha Green and podcast producer Shakira Morar as they reflect on this series of Better Shelves. In the final chapter of the series, they compile top tips from the guest authors they’ve had the privilege of talking to and offer a chatty mix of publishing tips, tricks, and inspiration for aspiring authors to take into the future.  They’ve pinned down the best writing tricks and lessons learned from each author in the series to help you implement these ideas on your own publishing journey. This final episode is a sweet goodbye to a year of interviews and conversations about self-publishing and nonfiction, from the show’s host and producer.  Turn the page on this podcast to reflect on nine authors’ self-publishing journeys, with top tips on book marketing, PR strategies, writing, and the importance of believing in your creativity. Turn the page (the time-stamp!) [01:15] Writing to help the community [03:40] How can authors best combine their journey and nonfiction writing to make a story that is both factual and engaging? [06:50] How do you balance a full-time job and writing [14:01] Does the publishing industry have a duty to publish taboo topics?  [16:40] Where is the line between content editing and censorship from the perspective of an editor?  [24:30] What would you say to writers struggling with perfectionism? [25:01] What kind of gatekeeping occurs in the industry that you notice?  [28:36] Being brave as a writer  [31:40] Will my editor steal my manuscript? [33:24] When do I start marketing my book?  [34:00] The pros of working with an editor sooner Sign up to The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Nonfiction Self-publishing  The self-publishing process Writing your first book  Creativity Editing Publishing Traditional publishing  Book marketing Book PR  Book publicity Book awards Writing Book coach Book editor Write a book

    39 min
  2. Charity, Community, and Campaigning with Mark Lanyon

    04/11/2023

    Charity, Community, and Campaigning with Mark Lanyon

    Join book coach Ameesha Green and author Mark Lanyon as they discuss Who Stole Grandma?, his bestselling memoir that follows the most challenging and enriching period in Mark's life, as his mother lost her strength, independence, and role as hands-on grandmother. His book was launched in dedication to Parkinson’s UK, raising over £4,500 and gaining support for his sister’s recent diagnosis as well as giving back to the community. There are moments of physical turmoil, emotional tribulations, and mini-triumphs, heartbreak, unanticipated hilarity, and love.  In this chapter, they discuss the process of writing, Mark’s incredible charity campaign, and making a difference through writing books.   Buy the book:  Who Stole Grandma? By Mark Lanyon Sign up to The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TIME STAMPS:  00:38 – What inspired you to write your book?  07:08 – What do you think your biggest challenges were? 12:14 – What would you say was your happiest moment in the whole process? 15:34 – What made you come up with using a charity campaign to market and how did it go? 18:20 – Fundraising and marketing the book 20:53 – What skill do you think is most important in becoming an author? 21:28 –  If you could do anything differently, what would it be?  22:40 –  Do you have any more books planned?  TOPICS COVERED IN THIS EPISODE INCLUDE:  Self-publishing Facebook Parkinsons UK Grief Community Independent bookshops Book launch Proofreading Reading community Editing Book editors Typesetting Book design Charity campaign Books for charity Bestselling books

    28 min
  3. Investigating Intelligence and the Intellect with Jym Brown

    03/24/2023

    Investigating Intelligence and the Intellect with Jym Brown

    Join book coach Ameesha Green and author Jym Brown as they discuss human thinking and the potential for intellectual humility through the lens of philosophy and psychology. Jym Brown is an author, TEDx speaker, lecturer, and consultant who has worked with professional sports clubs, business leaders, and hundreds of higher education students to improve critical thinking and improve performance. His current book Clever Enough to Be Stupid considers how human beings develop knowledge and the ways we might be wrong. It also explores public thinking, the dangers of social media, and emotional rhetoric, and it will certainly get you thinking.  Turn the page on this podcast to experience Jym’s self-publishing journey with tips on working with an editor and doing ego-free marketing. Turn the page (the time-stamp!) [00:35] Can you tell us a little bit about the book? What inspired you to write it? [02:32] Intellectual humility [08:50] The importance of critical thinking  [11:00] Hyper-fixations on what you can do rather than what you should do [12:30] Social media propaganda [13:02] Do you have any future book plans?  [16:15] Editing at The Book Shelf  [20:18] How long did it take you to write and design the book?  [24:53] The importance of an editor  [31:00] What skill has been the most important on this writing journey? [40:01] What tips can you provide to writers?   Buy the book: Clever Enough to be Stupid by Jym Brown Sign up to The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Book marketing Intellectual humility Social media The ego Emotional rhetoric Critical thinking Philosophy Psychology Book editors

    51 min
  4. Violence, Vulgarity, and the Venom of Pornography with Carly Peacock

    03/10/2023

    Violence, Vulgarity, and the Venom of Pornography with Carly Peacock

    Join book coach Ameesha Green and author Carly Peacock as they discuss A Pocketful of Porn, an intimate discussion for women to understand the systemic issues and indoctrination of female violence and abuse through pornography. As seen in Women’s Own, YOU magazine, and The Sun newspaper, Carly is taking a stand against the normalisation of pornography.  The parties, fun, and glamour are fueled by abuse, violence, trafficking… but nobody wants to talk about it — and that's exactly why we should. Time-stamps:  [00:50] What made you want to write a book about the pornography industry? [02:33] What did you discover while you were researching?  [06:23] Who did you decide to write it for? [07:10] It’s a difficult subject [07:45] It’s still quite difficult to get a publishing deal from a traditional publisher when you’re writing about controversial or non-mainstream topics [07:56] What did you find was your biggest challenge in that process?  [08:24] Looking back, is there anything you would have done differently? [10:22] If you had one piece of advice for aspiring authors, what would it be? [11:05] What skill do you feel is the most important when becoming an author? [11:56] Do you think it’s possible for people to salvage their relationship if one of them is addicted to pornography? [12:28] How do you think it’s best to confront your partner if they’ve been watching porn or if they want to watch it with you? Buy the book: A Pocketful of Porn by Carly Peacock Sign up for The Book Shelf newsletter for monthly bonus tips, quotes, book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Abuse Violence Misogyny The porn industry Violence in the porn industry Misogyny in the porn industry Violence against women Controversial subjects Taboo subjects Intimacy Porn addiction Publishing industry Self-publishing Traditional publishing

    15 min
  5. How the Heart Heals the Hurt with Katie Gray

    02/24/2023

    How the Heart Heals the Hurt with Katie Gray

    Join book coach Ameesha Green and author Katie Gray, author of Journey of the Empowered Heart, as they map the landscape of the deep inner journey from self-destruction to self-love. In this expressive and raw discussion, Ameesha and Katie discuss writing anxieties, spiritual self-publishing, and using writing as a form of healing the past.  Turn the page on this podcast to experience a journey of emotional healing, with a vulnerable, poignant approach to both writing books and healing trauma. You’ll also get insightful approaches to becoming a first-time author, as well as the importance of listening to your heart during the writing process.  Turn the page (the time-stamp!) [01:015] So, what made you want to decide to write a book in the first place? [08:14] Why is the page count so important? [08:34] Breaking genre boundaries  [16:15] Did you find anything challenging? Editing? Writing? [24:23] Do any particular moments stand out for you?  [32:15] The importance of having the right editor [41:32] Do you think you’ll write more books?  Buy the book: Journey of the Empowered Heart by Katie Gray Sign up to The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Emotional therapy  Emotional healing Physical trauma  Social media Author insecurites Self-publishing Editorial anxieties  Self-compassion

    56 min
  6. Death, Dying, and Determined to Live Damn Well with Adam Jones

    02/03/2023

    Death, Dying, and Determined to Live Damn Well with Adam Jones

    Join book coach Ameesha Green and author Adam Jones (AJ1) as they discuss his book You Are Going to F*****g Die, a modern memento mori for a society saturated by social media. Adam specialises in hard-hitting self-help books for adults, with his signature wicked humour and swearing to accompany the uncomfortable in-your-face lessons. He is here to get yourself in gear, get off that sofa, and think hard about whether you’ll be happy to die having made it to level 8,000 on Candy Crush. Turn the page on this podcast to experience Adam’s writing journey, with top tips on making the most of this mortal life, as well as the importance of understanding who you are and what really makes you happy.  Turn the page (the time-stamp!) [00:59] So, tell us a little bit about the book! What inspired you to write it? [01:23] Memento mori  [03:03] At the back of the book is a cut-out memento mori [04:02] Addictions are linked to avoidance [09:32] What was your happiest moment in the process? [13:34] Political correctness in publishing  [17:24] If you could do anything differently in this process what would it be? [19:51] Read aloud function on Word [20:04] Dealing with negativity [22:33] What is your top-tip for aspiring authors? [23:42] How did you market your book? Buy the book: You Are Going to F*****g Die by Adam Jones Sign up to The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Death Dying Mortality Memento mori Self-awareness Nonfiction Self-publishing  Book marketing The self-publishing process Writing your first book  Social norms Attitudes towards death Dealing with negativity  Political correctness Tips for authors Microsoft Word

    29 min
  7. A Plant-Based Diet without the Patronising Parts with Glen John Jones

    01/27/2023

    A Plant-Based Diet without the Patronising Parts with Glen John Jones

    Join book coach Ameesha Green and author Glen John Jones as they discuss his global book Think and Grow Vegan, which details his 5-step journey from meat eater to plant-based, through 5 stages: reducetarian, pescaratian, vegetarian, and mostly vegan. Glen is a personal trainer and co-founder of Studio 234 with over 15 years’ experience in the fitness industry across some of the most well-known gyms in the UK. He approaches the topics of veganism and publishing from a relatable, down-to-earth perspective, with no patronising or preachy parts on the menu.  Sip on an oat milk latte as you listen to Glen’s self-publishing journey, which led to distributions in all the major UK bookstores, and learn the importance of reading book contracts so you don’t get bit in the butt.  Turn the page (the time-stamp!) [00:55] How are you feeling now it’s finished?  [01:12] So, what made you want to write a book in the first place?  [02:43] The book is about five stages from meat-eater to vegan. [09:01] Do you think you’ll be writing more books? Did you enjoy the experience?  [12:25] How did you get your self-published book into bookstores?  [15:37] You mentioned that you did end up having some problems with that distributor model eventually, so what advice would you have for authors that decide to go down that path? [24:50] What’s that golden nugget advice to give to aspiring authors?  Buy the book: Think and Grow Vegan by Glen John Jones Sign up for The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.  Socials: Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Nonfiction Self-publishing  The self-publishing process Writing your first book  Creativity Vegans Plant-based diet Veganism Veganuary Book pitching  Book contracts Bookstore distribution rights

    29 min
  8. Communication and Connection in a Corporate Culture with Debbie Waggoner

    01/06/2023

    Communication and Connection in a Corporate Culture with Debbie Waggoner

    Join book coach Ameesha Green and author Debbie Waggoner as they discuss The Connection Blueprint, a guide for leaders to have effective one-to-ones with their team members. As Nodus’ CEO, Debbie is at the forefront of spearheading leadership development with thoughtful and highly impactful strategies. Her guide provides a year’s worth of meeting plans so that managers can increase the productivity and interconnectivity of their employees.  So, settle down with a hot drink and a notepad, and get ready to give value back to your business by improving the productivity, performance and morale of your team! Or better yet, buy Debbie’s spiral-bound, interactive book. Time-stamps:  [00:55] What is the purpose of The Connection Blueprint? [02:40] The Great Reshuffle   [03:30] Managing remote workers [04:51] Have you had lots of feedback for you book?  [05:19] The format and structure of The Connection Blueprint [05:50] Creating a spiral bound book [06:10] Sourcing printers for a spiral bound book [06:45] The future of Amazon printing – Beta Hardback and Spiral Bound  [07:02] What was the biggest challenge in the self-publishing process?  [08:00] What was your writing strategy?  [08:45] What was the happiest moment in the process?  [09:38] The pride of self-publishing [10:30] Book shepherding [11:20] What skills do you think are most important in becoming an author?  [14:20] Is there anything you would’ve done differently? [15:38] Do you have any more books planned?  [17:20] Marketing and networking a book [19:35] If you had one top tip for aspiring authors, what would it be?  Buy the book: The Connection Blueprint by Debbie Waggoner Sign up for The Book Shelf newsletter for monthly bonus tips, quotes, book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Corporate leadership  Communication  Professional relationships  Employee management Talent development  Content strategy  Performance strategy  Remote workforce

    24 min
  9. Innovation, Idea Creation, and Indie Book Awards with Sam Sanders

    12/16/2022

    Innovation, Idea Creation, and Indie Book Awards with Sam Sanders

    Join book coach Ameesha Green and author Sam Sanders as they discuss his multi-award-winning book Your Next Big Idea, which teaches readers to be more creative, come up with innovative ideas, and improve their problem-solving skills.  Sam is an entrepreneur and leader who has put his ideas into practice at a Fortune 500 company, an Inc. 5000 fastest-growing company, and his own company Wundershirt. His book is a blueprint for creative thinking and practical action to develop game-changing ideas. Turn the page on this podcast to experience Sam’ self-publishing journey, with top tips on book marketing and PR strategies, as well as the importance of letting your creative mind run wild.  Turn the page (the time-stamp!) [02:08] So, what made you want to decide to write a book in the first place? [03:23] How did you get an idea for your book?  [04:45] What is the creative process behind writing a book?  [07:18] How long did it take to write the book?  [09:58] What’s the editing process behind publishing a book?  [12:34] What’s the design process behind publishing a book? [17:01] How did you market his book? What was the process like?  [31:36] How did you form a launch team for your book?  [34:35] Amazon as a publishing marketplace  [37:57] Would you publish another book? Did you enjoy the process?  [38:40] How have you used to book to propel your business?  Buy the book: Your Next Big Idea: Improve Your Creativity and Problem-Solving by Sam Sanders  Sign up to The Book Shelf newsletter for monthly bonus tips, quotes, and book recommendations and exclusive insights into nonfiction.    Instagram: @thebookshelf.ltd Twitter: @thebookshelfltd Hive: @thebookshelf Email: hello@thebookshelf.ltd TOPICS COVERED IN THIS EPISODE INCLUDE:  Nonfiction Self-publishing  The self-publishing process Writing your first book  Creativity Problem solving Entrepreneurs Book marketing Book PR  Book publicity Book awards

    48 min

About

Ameesha Green knows nonfiction, and she's on a mission to help authors create life-changing books so that we all have better shelves. She has over 500 books under her belt (not literally!) having worked at a global publisher, as a freelance digital nomad, and as founder of The Book Shelf. Her aim is to make the publishing industry more accessible, diverse, and sustainable for writers. In this #self-publishing podcast, Better Shelves, she interviews first-time, award-winning, and best-selling authors to get their top tips on writing, editing, and publishing books. She also shares insider knowledge of the publishing industry that no aspiring author should miss. Through a mix of in-depth "cover-to-cover" interviews and quick "coffee break chats", you'll discover the secrets of self-publishing without having to read between the lines! So, if you want to write a book that changes your life, changes your readers' lives, or even changes the world, tune into the Better Shelves podcast. With new chapters released every two weeks, you'll be writing the next bestseller in what seems like no time at all.